Warehouse Automotation for Online Retailers: Research

The survey by Sapio Research, covered more than 100 online retailers.


  • 83% believe that automation will drive future online retail growth.
  • More than 75% respondents said they were handling up to 50,000 orders per day, with this rising to 75,000 orders per day for some during peak periods, putting pressure on warehousing and delivery. 
  • Some 45% are sure that a lack of staff to fulfil orders was a key hurdle to meeting delivery schedules while 42 per cent highlighted order errors.
  • 74% of respondents have less than half of their warehouse management processes currently automated. 
  • 49% cent are planning to further reduce manual warehouse processes before their next peak spell.
  • Majority of online retailers marked that customer expectations on delivery have risen significantly over the last five years, and 59% of those admit that meeting these expectations is the biggest challenge they face.
  • More than 75% beleive that increased warehouse automation would help them improve their customer service capabilities. 
  • 48% are planning to change their order fulfilment processes in the future with 49% believing that increased automation will enable them to handle orders more quickly and efficiently during peak periods. 
  • In addition 41% said it would help them to respond to orders more quickly
  • 38%said it would help reduce picking and packing errors.



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